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Initial Listing Consultation

Expert Strategies for Successful Sales

Initial Consultation

Let's begin with your goals

Gaining perspective on your priorities helps us know where to direct our efforts. Which of these motivating factors resonates with you the most?

The Selling Process

1
Listing Consultation
Discuss pricing, property condition, marketing & sign listing agreement.
2
Pre-listing Due Diligence
Seller disclosure, HOA contact, property punch list timeline. Seller Inspection to find hidden issues if applicable.
3
Staging
Prepare Property FOR PHOTOS! Finish any repairs, deep clean, staging if needed.
4
Active Listing Property is Live!
Open House 1st two weekends, or as scheduled.
5
Online & Print Marketing
Videos, walk-throughs, promotion on all social channels.
6
Receive an Offer!
Qualify buyer. Review offer. Negotiate terms. Accept offer.
7
Under Contract Due Diligence
Seller disclosures to Buyer.
8
Buyer Property Inspection
Negotiate if necessary.
9
Buyer Appraisal & Loan
Depending on Offer.
10
Moving Day!
11
Sign Documents at Title
12
Property Sold
Congrats on selling your property!
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Home Preparation

How to make sure your property appeals to a broad audience:

  • Deep clean every nook and cranny.
  • Replace old door thresholds, outdated light switches, and wonky door handles. Buyers will step on and touch these items and will judge your property.
  • Prospective buyers are sticklers for imperfections.
  • Turn your property into a blank canvas. Remove family photos and pet items.
  • Remove personal effects so buyers can picture themselves in your space.
  • Minimalism makes a big difference.
  • The more "lived in" your space looks, the less interest you'll garner.
  • Studies and expertise know that the first two weeks on the market are the most important.
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Love at First Sight

When it comes to real estate, never underestimate the power of a first impression. Having professional photographers and videographers capture the essence of your property is paramount to catching people's eyes.

Our trusted partners offer the following services:

  • Virtuance Photography. Large-scale company offering HDReal Photography with Packages for all real estate needs. Highlights your property with BlueSky Guarantee and Virtual Walkthrough, Zillow 3D HomeTour, and more. Good for first impressions online.
  • New Roots Photography. Harmonizing with each other to create memorable experiences, highlighting the unique and luxurious aspects of living. Ideal for brochures and online social media campaigns to capture the essence and emotional experience, leading to more Buyer connection with how they want to feel in your property. Ultimately leading to closings.
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Your Custom Marketing Plan

With nearly half of buyers starting their search online — and over half ultimately finding their home there* — owning the digital space isn't optional, it's essential. mastering the digital space is a must. My award- winning suite of technology marketing tools in combination with my market expertise will deliver optimized search, social media and email campaigns to ensure your listing shines online. It is my goal to provide innovative digital marketing strategies to ensure the right buyers find your property and take action.

*National Association of REALTORS® 2024 Profile of Home Buyers and Sellers

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Finding Your Buyer

The savviest marketing plan is one that targets the channels buyers are already using to find homes. From optimized internet exposure to networking with local agents, I'll work diligently to find your buyer as fast and efficiently as possible.

In Vail, Buyers are looking for homes through Print Media at the Vail Daily, social media posting and videos, on Zillow and through their own Real Estate Agent.

Increasingly, Buyers are looking at properties online from their home states and having their representative Preview properties they highlight, sometimes buying sight unseen.

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Best-in-Class Promotional Assets

Smart, targeted networking

From dynamic fliers, to lead-optimized landing pages, to beautiful postcards, to custom lookbooks, we'll determine what professionally printed or digital marketing pieces will move the needle to maximize the sale of your property.

As an active member in the real estate community and our community at large, I will market your listing to top agents and buyer specialists in the area, generating excitement and ensuring maximum exposure.

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Your Media Plan

  • Property Brochure
    Develop a property brochure to be distributed during property showings
  • Just-Listed Flier
    Produce a just-listed flier to feature during property showings
  • Just-Listed Postcard
    Send a direct mail just-listed postcard to the surrounding area, and similar neighborhoods
  • Coming Soon and Just-Listed Email
    Send a targeted announcement to my personal database, as well as fellow agents with potential buyers
  • Open House Invitation Email
    Send targeted emails to surrounding communities and prospective buyers
  • Custom Property Website
    Create a dedicated website for your property to support highly targeted marketing efforts
  • Agent Website Property Feature
    Showcase your property on my professional website
  • Facebook and Instagram Posts
    Leverage Facebook and Instagram posts to highlight coming soon, just listed, property features, and upcoming open houses
  • Instagram Story
    Leverage Instagram to capture the most compelling features of your home, from architectural photos to property walk-through videos
  • Paid, Boosted Facebook Ads
    Leverage boosted ads to reach nearby active and passive buyers
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Strategic Promotion

  • Coming-Soon Campaign
    • Walk-through and needs analysis
    • Professional photography and videography
    • Professional yard signage
    • "Coming soon" email blast to database
    • "Coming soon" social media touch on X, Instagram, and Facebook
    • "Coming soon" callout campaign to highly qualified buyers
  • Just-Listed Campaign
    • Launch listing on KWLS, Vail MLS, Altitude MLS, ReColorado MLS, and other syndication websites
    • Professional yard signage and takeaway fliers
    • "Just listed" email blast to database.
    • Custom landing webpage and funnel campaign promoting open house
    • "Just listed" social media video on X, Instagram, and Facebook
    • "Just listed" callout campaign to highly qualified buyers
    • Open house three days after listing
  • Privacy has its Privileges
    Unlike open houses, private showings give potential buyers (and their agent) a chance to fully admire your property without others looking over their shoulder. The good news is buyers who request private showings are seriously interested, and they likely have a clear understanding of their needs, wants, and affordability. However, they will also be viewing your property with extra scrutiny.
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Strategic Promotion

  • Open House Strategy
    Whether or not an open house is where your buyer comes from, they serve a strategic purpose -aggregating interested buyers in a specific geographic area. By showcasing your property with an open house, or simply leveraging the leads generated at another nearby open house, we will create and target a highly-qualified, localized group of buyers.
    • Placing a yard sign and directional signs on key corners, all with balloons and riders.
    • Getting on the phone the morning of the open house to remind everyone about attending.
    • Scheduling other open houses in the area in various price ranges to attract the maximum amount of interested buyers.
    • Distributing fliers, dynamic emails, and a lead-optimized landing page to actively drive buyers to your open house.
    • Personally knocking on your neighbors' doors to invite them to attend and tell their friends.
  • Captivating Staging
    Staging is what creates a "wow factor" when a buyer walks through the door of your property. It's what creates an emotional response and can often influence whether or not an offer is made. When staging isn't possible, my marketing team can create virtual staging for your property for a small fee.
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It's in the details

  • Eye-catching yard signs (if applicable)
    Coming soon. For sale. Just sold. You have certainly seen these signs throughout your neighborhood -and their purpose is clear: to create excitement and interest around a listing. While much emphasis is placed on online advertisement these days, many buyers still look for their next home the old-fashioned way-by simply driving around their desired neighborhood.
    Professionally designed signage and property fliers will market your home 24/7 and capture attention from highly qualified buyers looking specifically in your area.
    Crisp, clear photos will make your property pop online and maximize visual appeal. I work with highly qualified, professionally trained real estate photographers who specialize in making your house look its absolute best.
  • Your listing, Ampified
    When you list with me, we'll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through hundreds of the most popular search sites.
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It's in the details

  • Door-knocking
    While online marketing is critical in today's business environment, sometimes nothing beats grabbing a pair of comfortable shoes, some fliers, and pounding the pavement. You can rest assured that if selling your property quickly and for the best price possible requires knocking on a hundred doors, I'll do it.
  • Engaging Videography
    Video is at the heart of an effective digital marketing campaign and can provide a distinct advantage in a competitive market.
  • Global Reach
    Your story is our story-and with the KW voice carried by 140,000+ branded agents worldwide, it's heard far and wide. In 2024 alone, KW.com welcomed over 10.7 million visitors and generated more than 7 million property views.

Communication strategy

As your trusted listing agent, I will never leave you wondering what is going on with your property.

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Comparative market analysis

  • Know your worth
    The first step to choosing your pricing strategy is understanding what's going on in your market. Below is a breakdown of the real estate activity in your area.
  • Over the 2026 Time Period
    Average list prices have decreased by 5% Days on market have increased to 78.

    More details here breaking down what has sold, where, and timeline.

    What else are buyers looking for? Based on my analysis of recent successful sales, they're most interested in:
    • Updated since 2020
    • Facing the River
    • Price is EVERYTHING right now for local qualified Buyers.
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Make sure the price is right

  • Start a War
    In this shifting market, listing your property 5% below market value and let the potential buyers duke it out. This is also a good strategy if you need to move ASAP or want out of an uncertain market with the most money possible. Beat the competition.
  • Set it and forget it
    List your property at the market value and let nature run its course. This is a great way to go if convenience is your main objective, but it might sit on market longer.
  • Shoot for the moon
    List your property for above market value and aim for a very specific buyer with money to burn. This is your pick if you are willing to sit on market and have Buyers come to negotiate. You might end up selling for less than you want too, as properties that sit tend to become stale inventory and seen as flawed.
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Smart Pricing

Setting the right price for your home from the beginning is essential to maximize its sale potential. Correct Pricing represents 80% of marketing efforts.

Overpricing can lead to various drawbacks such as:

  • Repelling Potential Buyers
    In markets experiencing appreciation, buyers are already cautious about overpaying. Setting an excessively high price can discourage potential buyers, resulting in your home lingering on the market and diminishing its perceived value.
  • Attracting Unfavorable Attention
    Homes with extended days on the market often attract opportunistic buyers seeking to capitalize on the situation. To secure a fair market value or higher, it's crucial to make a strong impression when your property first enters the market.
  • Appraisal Challenges
    If your buyer is securing a loan, the property must meet the lender's appraisal requirements. Failing to do so may empower the buyer to legally withdraw from the deal, risking only their option fee and inspection expenses.
  • Exhausting Efforts
    Keeping your home in a presentable condition for showings demands considerable time and energy. Investing excessive effort into this aspect could be better utilized elsewhere, making the selling process smoother and more efficient.
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Factors affecting home value

Maximize your value

The key to hitting your listing goals is understanding what drives property values in your area. Below are what Buyers want vs turn offs.

  • Value boosters
    Clean, curated living spaces.
    Garage and/or extra storage.
    Neutral wall paint.
    Updates to the unseen, like gutters, heating, electrical, plumbing. Nothing sells a house faster than a sexy utility room.

  • Value reducers
    Wear and Tear shows neglect; Buyers think "what else is wrong that I can't see?"
    Dirty windows and exterior. The outside matters as much as the inside.
    Cluttered rooms, pet smells, and floor stains/wear and tear.

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Inspection and Appraisal

Boost confidence with an inspection

Once we are under contract, the buyer will likely send over a professional to inspect and appraise your property.

A comprehensive home inspection includes the following:

  • General Home Inspection
  • Radon Testing
  • Wood-Destroying Organism (WDO) Inspection
  • Foundation Inspection
  • HVAC Inspection

The typical inspection period is between 10-15 days after the contract period begins.

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Closing process

Dot all the i's, cross all the t's, hand over the keys, count your winnings!

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Final walk through, one last look

Before the deal is done, the buyer is entitled to take one last walkthrough of the property. I'll do everything in my power to ensure we've addressed any potential concerns, but people tend to get anxious when making such a significant purchase.

Below are some common requests that come out of a final walkthrough.

  • Deeper Cleaning/Professional Cleaning
  • Punch List Items/flaws they can see that are new
  • Security Codes, Extra Keys, Garage Openers

Our commitment to you continues

Work With Allison

Experience a real estate partnership built on trust, expertise, and genuine care. Allison brings a lifelong understanding of what “home” truly means to every client and every decision.

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